
About Us
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& our heartfelt mission
Our Story
Bloom and Kin started with a mom on a mission - one who was learning to embrace her new body, her new role and everything in between. After stepping into motherhood, our founder wanted to create something that would make women feel amazing, inside and out. Enter Bloom and Kin: a brand that celebrates the beauty in pre-loved lingerie, sustainability and self-love.
We're all about empowering women to feel confident in pieces that make them feel truly cherished, while also giving back to causes that matter. It's not just about looking good - it's about feeling good and spreading love, one gorgeous piece of lingerie at a time.

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Our Heart & Mission
At Bloom and Kin, we're here to serve you, our community and the world around us. We believe lingerie should make you feel amazing inside and out, so we thoughtfully curate pieces that honor your body and help you feel confident, comfortable and cherished.
Our commitment goes beyond beautiful intimates. We embrace sustainable practices, give pre-loved pieces a second life, and ensure every purchase makes a positive impact. With 100% of our profits donated to meaningful causes, giving back is at the heart of everything we do. We are so grateful you're here and can't wait for you to be a part of our journey!